Why Building a Brand on Instagram is so Important

These day's, building a brand on Instagram is an essential for any business. With everyones attention on Instagram all day, getting your brand in front of the right people isn't hard.

Do many of you feel stuck trying to grow your brand? Trying to crack that 10, 15, or even 50 thousand follower mark? You’ve tried everything and it just seems like you aren’t “cut out for this”

So have I…

Truth be told, there’s a lot more to to a killer personal brand than reversing the algorithms. Today, having a personalized online footprint is crucial to your business strategy. Being a brand is much more than the visual content that your customer sees. It’s the way they feel when they visit your page, the way you talk on the phone, your entire aura!

It’s important not to neglect your brand strategy as it will have a huge impact on your entire brand in the future.

BRAND TELLS PEOPLE WHO YOU ARE

People tend to do business with companies they are familiar with. Brand recognition creates top of mind awareness and this comes with resonating with your ideal clientele. Speaking the same “language” as them.

STAYING CONSISTENT

Social media has opened up a whole realm of possibilities. Everyone has access to it and that makes it more important to stand out. It’s very easy to wander off and stray away from your goal and thats why having a clear brand strategy will help you stay focused to where you ultimately want to end up

BUILDING A BRAND BUILDS REPUTATION

A strong consistent message will establish the field in which you work. It makes you memorable, recognizable, and relatable. When you provide valuable content and keep going the extra mile to your following, you begin to gain trust and people will start looking at your brand as a reputable figure.